Perkins on “What’s next in media”

The most proper look we’ve seen at how social media is ubiquitous, how technology is changing (but humans aren’t), and how the media universe must be a participatory communication. No jargon. No b.s. No “if’s”, “but’s” or “you outta’s.” Great references. Great perspective. See the slideshow here. Let’s bookmark it and take a look back 2 years from now.

Be, share, tell, brand, express, broadcast, explain yourself.

I’ve long believed that one of the hardest things to be in life is yourself.

In an environment where expressing yourself, broadcasting yourself and actually trying to be yourself, we’re a global community that does it all. Letting people be who they are and share who they are on the web has been a healthy a boom for marketers to take advantage like never before.

Just a few short years ago, retrieving market intelligence was an expensive, risky and drawn-out process. Today, finding your market is easy – the people are speaking, but just who is listening? Orkut?