Detroit: keep praying.

19 11 2008

For going on six or seven months now, GM’s been trying to sell Hummer. No buyers. Perhaps if gas was still $2/gallon… (what? it is?)… you get what I mean.

Hummer helped to make GM the eco-villian, eventhough GM’s SUV lineup was already heavy on Blazers, Tahoes and Escalades. Was the H2 a poor vehicle? Nope. It could drive over almost anything, with confidence, in style. Did that translate to what American carbuyers wanted? No. Hummer was an inflated marketing creation, neatly positioned to make itself a signature brand in the GM portfolio. But, as time drags on, we look back and see how truly out of touch GM got with American car buyers’ needs.

If I were GM and I were looking to offload Hummer, I might look at places where the roads are dirty, sandy, hilly and where the oil spits from the ground like a geyser. I mean, who needs ultra-luxury that’s always over the top? Dubai, do buy.


GM gets reactive, considering dropping Hummer

12 06 2008

There’s no surprise that the steady increase in fuel prices would lead to a decrease in big truck sales, however for a company like GM to continue along the path of reactionary restructuring, it’s surprising. Rarely do we read about massive layoffs and mid-year replanning at Honda or Toyota (and though they don’t manufacture 8mpg trucks, they do have considerable proactive manufacturing and marketing measures in place).

June 3 (Bloomberg) — General Motors Corp., struggling to return to profit amid record gasoline prices, said it will close four truck plants, make more small cars, and may drop its Hummer brand of large sport-utility vehicles.

Hummer, a vehicle that should never have seen the urban combat that it’s found daily duty in, may drop out of view to the general public and more into hard-core off-road use (still a popular niche) and quite possibly find stronger sales as border patrol vehicles.