Detroit: keep praying.

19 11 2008

For going on six or seven months now, GM’s been trying to sell Hummer. No buyers. Perhaps if gas was still $2/gallon… (what? it is?)… you get what I mean.

Hummer helped to make GM the eco-villian, eventhough GM’s SUV lineup was already heavy on Blazers, Tahoes and Escalades. Was the H2 a poor vehicle? Nope. It could drive over almost anything, with confidence, in style. Did that translate to what American carbuyers wanted? No. Hummer was an inflated marketing creation, neatly positioned to make itself a signature brand in the GM portfolio. But, as time drags on, we look back and see how truly out of touch GM got with American car buyers’ needs.

If I were GM and I were looking to offload Hummer, I might look at places where the roads are dirty, sandy, hilly and where the oil spits from the ground like a geyser. I mean, who needs ultra-luxury that’s always over the top? Dubai, do buy.

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