NASCAR and the US Automaker dilemma.

12 11 2008

With the US auto industry in near wreckage, NASCAR faces it’s biggest, darkest cloud in it’s storied history. GM stock is at a 7 decade low, Ford is under $2/share and questions exist about an auto industry ‘bail out.’ Will NASCAR commit back to US automakers like the automakers committed to NASCAR? The machinery, engineering expertise and finances that get poured into the sport total upwards of nine figures every year. US automakers have been winning on Sunday, but haven’t been selling on Monday.

The US automakers’ biggest marketing machine is sputtering. While the perceived ‘value’ of a GM involvement in NASCAR and NASCAR development is ‘good’, the return is coming by way of auto sales. A possible start: NASCAR teams can start to show their marketing model isn’t broken by reinforcing the automakers’ involvement and more prominently displaying Ford, Chevy and Dodge emblems and logos.


The mobile platform.

11 11 2008

According to Contagious magazine, Visa is in partnership with Google’s mobile platform, Android. Phone users can sign up to receive offers from marketers (small and large companies) that will be delivered directly to their mobile phones. Visa is interested in facilitating the transaction, and helping merchants along the way. So, in due time, Fred from Fred’s Shoes will be able to send customers coupons for the freshest kicks straight to their mobile handset. Big, young market on phones these days, will Android be their mobile platform of choice?

Hopeful, Democratic Thursday.

6 11 2008

We haven’t posted in a while, so there’s a lot to catch up on. No excuses, but the two parties campaigns and the election had us riveted to our aeron chairs. Obama’s marketing was a case study in new communications and we hope to have an ebook summary and insightful points for applications to the rest of us in the real world (who don’t have about a billion dollars to spend on marketing).

Would a short ebook be helpful to you and your clients?

So, congrats to President-elect, Barack Obama. We hope you can save Christmas.

The Good Sheet.

22 10 2008

A micro newspaper, distributed at starbucks and under-written by Lenovo. It’s a single-page (folded) news paper on a single topic. More by Tim Windsor here. I’m anxious to see print reinvent, in whatever new forms may come, even if they’re mashups between digital-thinking and traditional inking.

Google G1 and the competitive advantage.

22 10 2008

Google’s phone, the G1, won’t be a launch like other phones. With plenty of publicity driven by early rumors and the phone’s open-source Android platform, Google and T-Mobile will be spending in traditional media and only when the phone is on sale.

The campaign, called “Curiosity Is Everywhere,” was developed by T-Mobile’s Publicis in the West, is all about Google’s core attribute: the search for information. Google will of course have a leg up in online advertising, because its digital assets are obvious, as are Google’s competitive advantages. Soon, any search for “phone” might yield G1 results, so Google’s fair play in advertising on search will surely be kept in check by the industry.

FCC sponsors NASCAR

21 10 2008

The FCC is advertising that TV is going all-digital in 2009 (Feb 17 to be exact).  If you’re still using rabbit ears on the boob toob, then chances are you’re watching Matlock and not NASCAR. However, if you tune your antenna just right on Nov 9 and 16, then you’ll see David Gilliland’s car racing around with the Federal Communications Commission sponsorship that reads: “Is Your TV Ready for Digital?” along with other words like “transition” and on the body panels. The car was suited up in this FCC lingo this past weekend in Martinsville. Congress gave the FCC about $20 million to spend on notifying tv-watching americans about the switch to all-digital and about $1 mil was spent on the pages of AARP magazine.

Brand Tags dude hot.

17 10 2008

What? yes, according to agency spy. Also, his Brand Tags was hot too.