Google G1 and the competitive advantage.

22 10 2008

Google’s phone, the G1, won’t be a launch like other phones. With plenty of publicity driven by early rumors and the phone’s open-source Android platform, Google and T-Mobile will be spending in traditional media and only when the phone is on sale.

The campaign, called “Curiosity Is Everywhere,” was developed by T-Mobile’s Publicis in the West, is all about Google’s core attribute: the search for information. Google will of course have a leg up in online advertising, because its digital assets are obvious, as are Google’s competitive advantages. Soon, any search for “phone” might yield G1 results, so Google’s fair play in advertising on search will surely be kept in check by the industry.




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