In a crashing market. Chapter 2. For marketers.

15 10 2008

FOCUS. Now you should be worried about how good your copywriters are… tweak your marketing message to reflect the depressed spending times. For example, if you’re a family-oriented retailer – focus more on family needs, friendships (loyalty) and stay-at-home activities. Yep – TV is a good medium to buy right now

For marketing/ad/pr agencies: Put your strongest copywriter on overdrive (if you don’t have one – visit insertcopyhere to find one) and focus on crafting the message that resonates with your in-home customer.

For corporate marketers/marketing managers/product managers: If you know your customers as well as you say you do, then center the product or service benefit messaging on their most relevant and needs. Also, FOCUS on your strongest channel and the customers in it.

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