Blame it on myspace.

10 10 2008

CosmoGirl magazine has shut down, with December being it’s final issue. Of the teen-girl magazines, CosmoGirl ranked third and Seventeen and Teen Vogue have dipped in ad pages too. Elle Girl and Teen People were also shut down over the past couple of years as teens are finding online content more appealing.

It’s predicted that parenting and home magazines will be the next to fall on hard times, as web presence in these categories increases in depth and features. Interactivity is the piercing edge of advertising in these categories and the online realm is the most effective medium for consumer engagement. Expect competition in these categories to push development and invest in technology in lieu of traditional marketing programs.




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