We mean business, too.

9 10 2008

A&E has a reality TV show, a Dell infomercial, and a business-advice session all rolled into one. Dell’s marketing is handled by Enfatico, so this muli-million dollar investment in A&E programming sees it as the exclusive technology sponsor of the show, “We Mean Business,” thus helping position Dell as the business computing equipment you’ll need for your small business.

Dell integrates its technology and retail computing solutions (powered by Intel) throughout half-hour episodes – see the site at dellmeansbusiness.com. With an arsenal of laptops, servers and other POP solutions to help minimize spending and daily business operations, the show travels around to help save local businesses like a pizza parlor, bakeries and specialty stores. Co-hosting duties are held by “Apprentice” winner Bill Rancic, a tech guru named Katie Linendoll and interior designer Peter Gurski.

A bit too much Dell ownership of the program? We think a sponsorship and even a grassroots program would achieve the same without the potentially negative consumer feedback.




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