Honda’s Musical Road.

9 10 2008

In the middle of nowhere special (well, Lancaster, California – you be the judge), Honda decided to make a musical road. Their agency, RPA worked with the city and cut grooves into the road, so that as a car drove over this stretch of Avenue K at 55mph, Honda thought passengers would be delighted to hear the theme to the Lone Ranger echo through the cabin. Named “Civic Musical Road,” it entertained thousands of travelers and has a slew of YouTube video postings. Annoying a song it might be, the stunt made for a unique personal and virtual experience, yet it was so unique that a few details were missed – like neighboring houses and the people who were driven nuts by the constant sound.

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One response

22 10 2008
Ryan

The musical road is now paved over, but will soon be “relocated” to a new street in Lancaster. Also, there are new youtube videos up that show some behind-the-scenes action of how the road was made. http://www.youtube.com/honda

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