Toyota gets with the incentives game.

7 10 2008

Toyota would normally use tactical incentives to feature specific vehicles in select markets. But, because many American’s are feeling the economic crunch, for the first time Toyota is offering 0% financing on it’s widest range of Toyota vehicles. But, sorry cash-strapped tree-huggers, this doesn’t include hybrids like the Prius or the gas-sipping sub-compact Yaris.

The harsh economic climate is giving consumers a changing perspective on brand value. Consumers want information, they want good deals and they want to be reassured they’re making smart decisions. This certainly changes the way we talk to and with our customers.

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