Opportunity is everywhere.

29 09 2008

With the Dow Jones falling some 700 points (who keeps score anymore), panic has set in everywhere. With bankers, investors and lenders in a frightened state, the news of doom and gloom will weigh heavy on us all. This year alone, more good business ideas will be squashed and more homebuyers will be turned away than any year before because there won’t be any financial confidence in these individuals. Unfortunately, fear is ultimately our strongest emotion. We react with the hope that we can alleviate this fear and every marketer knows that the customer has motivation. By reducing their barrier of fear, removing it altogether or even placing that barrier in front of the competition, they’ll see a change of favor. Opportunity is everywhere, even in the darkest corners of the human psyche.

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