Lexus goes online with L Studio.

24 09 2008

Lexus is breaking into the web content (*ahem* *cough*) with a branded channel called L Studio. Lisa Kudrow plays an awkwardly whacky shrink with a show called “Web Therapy.” “Puppy Love” by Amy B. Harris (of Sex in the City fame), which launches October 6, looks hilarious in its teaser clips (as do most in their teaser clips).

Lexus isn’t entirely new to making/creating content, as it’s been successful with Lexus Magazine, which went online earlier this year. This loyalty and brand-building quarterly publication is mailed for free to anyone who owns or leases a Lexus. L Studio is the open-to-all online Lexus-brand portal.




One response

24 09 2008
Waylon James

it’ll be interesting to see how the Lexus brand gets peppered into the “programs”…

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