Bud in the lime light.

15 09 2008

Bud Light Lime, the beer that tastes like a fruity light beer did well with fruity lightweight beer drinkers, as Anheuser-Busch estimates that half of these drinkers are new to beer or indulge in it in addition to their existing beer-drinking habits. A-B is going to keep the marketing pressure on into next year.

A-B won this summer’s beer sales with Bud Light Lime by topping Corona. Maybe Corona will add lime flavor to their beer next year.

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