Quaker Oats takes new advertising direction.

12 09 2008

AgencySpy says they’ve got confirmation that Element79 has lost Quaker Oats.

E79 lost Gatorade, but left them with a great one. Back in June, E79 said the agency let go of 35 people, or about 15% of staff (220 total). This time around, the loss of Quaker Oats means a 15% loss in business… compare numbers, but this is still bad news for a once powerful shop. Predicting a client’s creative and media spending in a rapidly declining market isn’t especially difficult, especially for a still-intelligent agency like E79, now losing another consumer brand name altogether shows this decision was probably a long time coming.

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One response

12 09 2008
allan wylde

Element79 has some things going for them – their Harris Bank ads get a favorable look from the Sun-Times Lewis Lazare: http://www.suntimes.com/business/lazare/1145991,CST-FIN-lew05.article

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