James Bond and Coke Zero for men.

11 09 2008

Coca-Cola will put forth it’s new TV campaign for Coke Zero in a co-promo with the high-anticipated James Bond film, “Quantum of Solace.”

The spot is nothing more than the traditionally stylized and silhouetted into-to-opening scene sequence, like the time-tested gun barrel opening, but with a just a touch more modernism.

Ground-breaking it is not, but strategically a relation to a core, Bond-centric audience…. like… um… men: yes. Coke Zero will take an integrated, multi-platform marketing and promotion strategy to a lot of dudes this November. See the spot:

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