Esquire’s E Ink issue. Meh.

10 09 2008

Esquire’s 75th edition uses electronic paper technology, proclaimed as the future of digital and print convergence.

The cover of the magazine works like this: it reveals and conceals text by reversing the foreground and background blacks, grays and whites while also backlighting pictures that are printed on the plastic cover overlay through the use of simple circuitry.

Esquire's 75th edition in e ink.

Esquire

There’s an ad for a Ford Flex on the inside cover that doesn’t do much. Apparently this magazine needs a battery, which is supposed to last over 6 months, but the E-ink message is still the same, just like regular ink and paper.

But, hurry, because 100,000 “E Ink” copies are sure to sell out, despite their increased cost. $6 for a “special collector” edition… anyone naked and famous on the inside?

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