MillerCoors is hanging clothes.

9 09 2008

"Fresh, crisp, 64 calories. As light as it gets."

MGD 64 will launch in the fall, but right now dry cleaning customers in Seattle and Portland are seeing a 64-calorie Miller Genuine Draft ad on their “EcoHangers.” Jeff Gardiner, Northwest marketing manager for MillerCoors says:

“The very nature of the EcoHanger makes it an efficient marketing vehicle because it exclusively reaches our adult female consumers in the privacy of their homes.”

The light beer advertising-to-women-in-home tactic is challenging enough, so putting an ad inside a woman’s closet is a bold move no matter what kind of product your selling. Bolder than say, targeting online ads to e-dating profiles.

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