MillerCoors is hanging clothes.

9 09 2008

"Fresh, crisp, 64 calories. As light as it gets."

MGD 64 will launch in the fall, but right now dry cleaning customers in Seattle and Portland are seeing a 64-calorie Miller Genuine Draft ad on their “EcoHangers.” Jeff Gardiner, Northwest marketing manager for MillerCoors says:

“The very nature of the EcoHanger makes it an efficient marketing vehicle because it exclusively reaches our adult female consumers in the privacy of their homes.”

The light beer advertising-to-women-in-home tactic is challenging enough, so putting an ad inside a woman’s closet is a bold move no matter what kind of product your selling. Bolder than say, targeting online ads to e-dating profiles.




Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: