Anticipating Enfatico

12 08 2008

First, an idea for an in-house agency for computer giant, Dell, was created. They called it Project Da Vinci for a long while until it became officially named Enfatico. They hired some people, tried to hire some more, watched a mock site get created and still, nothing has come out of the shop (at least nothing Tribble can track down).

So, let this be a lesson to all those wheel re-inventors, the ones who set out to create new client-agency dynamics, the ones who believe a better agency model DOES exist in theory, the ones who are forging sound, incestuous relationships with biggie clients: if you’re going to do it, you need to prove it works quickly or people will blog and make websites about your spinning wheels.




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