A quick thought on sex-laden advertising.

12 08 2008

Sexual attraction is a powerful human desire. Marketers know this and they’ll proliferate it’s use because, well, it works. To those who think a sexually suggestive campaign will cheapen the product or the service your advertising: you’re right… and wrong.

Effectiveness will be based on how properly the sex card gets played. If you can’t figure out how far on the sex-laden advertising scale yours have slipped, reconsider your approach or your customers will reconsider you.

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