Evian goes to the US Open.

4 08 2008

Evian, as sponsor of the US Open and purveyor of clean water, will bottle a major marketing effort this month. Evian will leverage James Blake (who they sponsor) and will also be on the ground with their water and moisturizing facial spray. While simply handing out water seems like a taste test gone completely awry, it’s booth mission will be to get people online and ordering this $5.50 James Blake-edition facial spray. In an age of digital capability, especially considering the technology-adopting nature of tennis fans, a mobile effort might seem more the tactic here. Meh. At least Evian will attempt to recycle its plastic by placing recycling bins around the Arthur Ashe Stadium.

Advertisements

Actions

Information

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




%d bloggers like this: