Let it out.

30 07 2008

Kleenex made a smart move by trying to shift the reasons you might have for paper tissues. Instead of having a cold, disgustingly blowing your schnoz didn’t seem like the big marketing play. So instead, Kleenex capitalized on the emotion that emits snot – crying. The “blue couch” commercials took people off the street, got them to proudly cry, then use a Kleenex. Kleenex will launch let it out the movie during the Olympics, a documentary that backstories the athletes and the fans they’ve inspired. Powerful.  (ed note: I’m getting hiccups with video playback right now, but you can sign up for alerts).

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