Reebok players NFL migration

24 07 2008

Reebok opens training camp media hype with their 60sec 20-player “Join the Migration” campaign for the moisture-wicking tees.

This campaign, on mediapost, includes a “comprehensive mobile initiative.” YOU can “Join The Migration” by txting the word “migrate” to 94444. In exhange, Reebok will allow YOU to view the TV spot, teaser spots and browse product information. YOU will also be entered in a sweepstakes for a trip for 2 to the Pro Bowl.

spending txt’s just to see advertising? lame. spend time browsing product information (read: marketing speak)? lame. Pro Bowl? Most lame.




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