Chicago Blackhawks want “one goal”.

22 07 2008

After putting their advertising up for review, the Chicago Blackhawks have settled on Ogilvy & Mather to take up an overarching “one goal” campaign, according to the Chicago Tribune.

The Blackhawks have turned around their game, not only on the ice, but in the hearts of the fans. With a few more tricks up their sleeve, the NHL confirmed that the Blackhawks will take on the Detroit Redwings at the second Winter Classic, outdoors at Wrigley Field. The spectacle, with the forces of two storied NHL franchises, a hallowed stadium and the outdoor novelty working on marketing overdrive, will be a sure measure to see if the NHL is a viable big money sports property again.

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29 09 2008
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