Anheuser-Busch is shopping for a message makeover.

2 07 2008

A-B told the agencies to incorporate more of a “product benefit message” into Bud Light’s advertising. The creative almost always ends up being funny, more situational in beer drinking than on-target with the product. According to what’s written in adage, BL is one of every five beers sold. What a sad state of beer drinking affairs we have these days. For me, BL doesn’t offer much – except it might make me unthirsty on a hot day.

Advertisements

Actions

Information

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




%d bloggers like this: