Anheuser-Busch is shopping for a message makeover.

2 07 2008

A-B told the agencies to incorporate more of a “product benefit message” into Bud Light’s advertising. The creative almost always ends up being funny, more situational in beer drinking than on-target with the product. According to what’s written in adage, BL is one of every five beers sold. What a sad state of beer drinking affairs we have these days. For me, BL doesn’t offer much – except it might make me unthirsty on a hot day.




Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: