JC Penney and Speed Dressing

23 06 2008

Newest in the “today’s the day” / “every day matters” go of things, JC Penney is saying it’s the day to get your teenage groove on – if you can dress yourself back up again in under 20 seconds in mom’s basement. This is from Saatchi & Saatchi NY, best viewable here.

Two quick thoughts… If i’m a red-blooded teenager – I love JC Penney for this.

If i’m a parent of a teenager, I just took my business anywhere else.

Where this gets placed is important. Proving again that media isn’t what you buy or how much, it’s where you buy and what you actually do with it.

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24 06 2008
DiGennaro Communications

DiGennaro Communications is issuing this statement on behalf of Saatchi & Saatchi.

“Saatchi & Saatchi has a long history of producing principled and respectful advertising for JCPenney and its entire client roster. The Speed Dressing TV commercial, which was submitted to the 2008 International Advertising Festival at Cannes, was created by a third party vendor without JCPenney’s knowledge or consent. It was produced and released to the public without any knowledge or prior approval from JCPenney. Saatchi & Saatchi did not enter the spot and deeply regrets the message this ad presents. Saatchi & Saatchi apologizes to JCPenney, its associates and its customers. The commercial is being removed from public circulation.”

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