AIG executes the right message, right time.

16 06 2008

AIG Travel Guard, travel insurance, at a time when prices are high (as are travel risks) and particularly when the Midwest is underwater, who’s to predict these things? Don’t predict, just protect – brought to you by the witty 5-year old who might well develop an ulcer before he reaches his tenth birthday. If only AIG could solve all his problems. Great execution here:

Also, you may remember the kid as he’s worried about his family’s financial future.




Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: