Zues Jones and the question we’d like to see answered…

6 06 2008

…Can an advertising/marketing agency truly succeed without an account team?

Great interview at Daily Biz. Read it.

On planners:

The big difference between the role here vs an agency is that we look at how marketing (ie actions) can solve a business problem rather than at how communications can solve a marketing problem.

I should point out that while this is highly satisfying to read, everything a client or agency does is a form of communication. Nitpick semantics, but a word, a graphic, an article, an email, an action – all iotas of communication. Visit ZJ for a rather interesting…er… social everywhere Zues.




Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: