Ask Sherwin Williams… what’s up with their logo.

28 05 2008

Cover The Earth?

Sherwin-Williams and a logo that says “cover the earth.” SW still wants to paint the world red when everyone else is trying to keep it green. Always seemed a little absurd, a little repulsive and today – more so than ever before. SW manufacturers coatings for plastics, metal, and wood and serves the automotive, aerospace, construction, industrial, and maintenance coating sectors. Seemingly they do a lot of business in areas where showing your “green” side is popular. Here, a little higher res, the red paint looks like blood. Creepy.




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