Coors. Good branding sells beer.

22 05 2008

The U.S. beer industry is stagnant. But somehow, and not with great creative advertising, Coors Brewing Co. is managing steady growth with all four of its big brands beating competitors over the past year.

Coors relied on advertising that spoke to the brand attitude and hammered home the messaging that sells beer: “cold” and “good.” More from

But, for those that miss the T&A, here’s the Coors twins:




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