Hugo Boss wants you to say it for them.

15 05 2008

Hugo, Hugo Boss has a new promosite: hugosayit.

The idea is to give Hugo a clever one-liner so they can use it on an NYC billboard. It appears as though the scent is a “spray”, so we just don’t say it, we spray it – thus the whole weak graffiti-stencil look/action Hugo has going on. This little campaign seems a little half-baked. I just hope for the retailers sake, they don’t start finding any unwanted, yet very clever, anti-Hugo graffiti on their storefronts.

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