Be, share, tell, brand, express, broadcast, explain yourself.

11 05 2008

I’ve long believed that one of the hardest things to be in life is yourself.

In an environment where expressing yourself, broadcasting yourself and actually trying to be yourself, we’re a global community that does it all. Letting people be who they are and share who they are on the web has been a healthy a boom for marketers to take advantage like never before.

Just a few short years ago, retrieving market intelligence was an expensive, risky and drawn-out process. Today, finding your market is easy – the people are speaking, but just who is listening? Orkut?

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