Good for the dinosaurs

25 04 2008

In the ever darkening world of old skool print magazines, someone at Paste magazine has his/her light switch turned on. Kudos to BMW, who identified a cute little ad-space at the number footer. And, a clever integration to boot. Don’t hate it.

Should the stuffy, constipated editorial traditionalists not give a little to the ad industry and those who seek to find their way onto their pages, print (mags and newspapers) will continue to disappear. Like dinosaurs.

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