Porsche gets Engineered Mischief

16 04 2008

While there may or may not be a Porsche within my price range, which brings us to topic today, I adore the marque for it’s racing pedigree and it’s remarkable tarmac-chewing road cars.

Adweek tells us that good old C-K Chicago finally revealed what’s been taking them since September to activate – a new campaign for the Boxster and Cayman called “engineered mischief”… Apparently, print ads will reach the typical asshattery of the mainstream, black sock-wearing, striped tie set and *wow* microsites for the new generation of the mouse-clicking corner office folk.

See such mischief.




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