Evian goes to the US Open.

Evian, as sponsor of the US Open and purveyor of clean water, will bottle a major marketing effort this month. Evian will leverage James Blake (who they sponsor) and will also be on the ground with their water and moisturizing facial spray. While simply handing out water seems like a taste test gone completely awry, it’s booth mission will be to get people online and ordering this $5.50 James Blake-edition facial spray. In an age of digital capability, especially considering the technology-adopting nature of tennis fans, a mobile effort might seem more the tactic here. Meh. At least Evian will attempt to recycle its plastic by placing recycling bins around the Arthur Ashe Stadium.