…no, seriously. What’s the point anymore? Unless you’re required to push out corporate/stock/bio/shareholder information… the press/news release, even the term, is dead. PR people are stupid to think they can control news with nothing more than a couple of pages of positioning, hyperbole and nicey nice words.
The Daily Fix says there’s eight telltale signs that your press release is bullshit. It’s actually only 7, because “8. Clumsy e-mail distribution” doesn’t tell me straight away that the press release itself sucks… anyone can accidentally hit send 3 times, or excitedly duplicate excel columns of… nevermind… there are 8.
