For any agency, large or small, winning new business is a tireless, ruthless and generally clueless process.
RFP’s are evil. How does one stand out if the response needs to be so buttoned-up and generic? Open pitches, even getting invited to pitch, happen so seldom that timeliness is never on one’s side. Proposals, either the words or the images, are like giving away free ideas. In the end, a new client can’t make an informed decision in any kind of selection process without true insight. So, offer that potential client what you offer any customer – a unique value proposition. Also, check out http://www.winwithoutpitching.com
