…Can an advertising/marketing agency truly succeed without an account team?
Great interview at Daily Biz. Read it.
On planners:
The big difference between the role here vs an agency is that we look at how marketing (ie actions) can solve a business problem rather than at how communications can solve a marketing problem.
I should point out that while this is highly satisfying to read, everything a client or agency does is a form of communication. Nitpick semantics, but a word, a graphic, an article, an email, an action – all iotas of communication. Visit ZJ for a rather interesting…er… social everywhere Zues.
